Privacy Policy

Modeflora is operated by:

Worldwide Apparel Group LLC
2106 House Avenue, Suite 614
Cheyenne, Wyoming 82001
United States

Email: info@modeflora.com
Website: www.modeflora.com

Worldwide Apparel Group LLC determines the purposes and means of processing personal information in connection with Modeflora where it acts as controller. Certain service providers may also act as independent controllers for specific processing activities under applicable law.

The personal information we collect depends on how you interact with Modeflora.

Information you provide

• Name
• Billing address
• Delivery address
• Email address
• Telephone number where provided
• Order and transaction information
• Products purchased, returned or exchanged
• Account information where customer accounts are available
• Customer-service correspondence
• Information provided with a complaint or return
• Email-marketing preferences

Payment information

Payments are processed through the payment options presented at checkout. Payment service providers may process the information required to authorise, authenticate and complete a transaction.

Modeflora generally does not receive or store complete payment-card numbers where payment details are collected directly by the relevant payment provider.

Information collected automatically

• IP address
• Browser and device information
• Operating system
• Language settings
• Approximate location derived from technical information
• Pages and products viewed
• Referring website or advertising source
• Website interactions
• Shopping-cart activity
• Advertising and conversion events
• Order-attribution information
• Cookie and similar technology identifiers

Orders and contracts

We use personal information to:

• Process and manage orders
• Arrange and confirm payment
• Send transactional communications
• Arrange shipping and delivery
• Provide order and shipment tracking
• Manage returns and refunds
• Provide order-related customer support

Where UK data-protection law applies, this processing will generally be necessary to perform our contract with you or to take steps at your request before entering into a contract.

Customer support

We may use personal information to:

• Answer questions
• Investigate order and delivery issues
• Process complaints
• Assist with returns
• Communicate about orders
• Maintain appropriate support records

Depending on the circumstances, this is necessary for performance of our contract with you or for our legitimate interests in operating customer support and resolving customer issues.

Security, fraud prevention and administration

We may use information where necessary to:

• Protect our website and systems
• Prevent or investigate fraudulent or abusive transactions
• Protect customer and account security
• Enforce contractual rights
• Maintain appropriate business records
• Establish, exercise or defend legal claims

Legal obligations

We may also process and retain personal information where required to comply with tax, accounting, consumer-protection, regulatory or other legal obligations.

Modeflora uses Omnisend and Klaviyo for email-marketing and related customer-communication functions.

If you subscribe to marketing communications, or another legally permitted basis applies, we may use information such as your email address, marketing preferences, purchase history and interactions with marketing messages to send and measure relevant marketing communications.

Where consent is the applicable legal basis, you can withdraw that consent at any time. You can also unsubscribe through the unsubscribe link included in our marketing emails.

Unsubscribing from marketing does not prevent us from sending transactional or service communications that are necessary in connection with an order or customer-service matter.

Modeflora uses Google Ads for online advertising, conversion measurement and related advertising functions.

Depending on the configuration and your privacy choices, information processed in connection with Google Ads may include:

• Cookie or device identifiers
• IP address
• Browser and device information
• Website interactions
• Advertising interactions
• Conversion and purchase events

Where consent is required before advertising cookies, pixels or similar non-essential technologies can be used, those technologies should only operate after the necessary consent has been obtained.

Modeflora uses Wetracked.io for advertising attribution and conversion tracking.

Wetracked.io may process technical information, website interactions, campaign information and order-attribution information to help us understand which advertising activities contribute to visits and purchases.

Where its operation involves cookies or other non-essential tracking technologies for which consent is required, their use is subject to the applicable consent requirements and the privacy choices made available through the website.

Modeflora is operated using Shopify, which provides the ecommerce infrastructure used to run the website and checkout.

Shopify may process personal information when you:

• Browse the store
• Create or use a customer account
• Add products to your cart
• Proceed through checkout
• Place an order
• Submit information through the website

Shopify may process customer, device, order and transaction information as necessary to provide ecommerce, security, payment-related and store-management functionality.

Modeflora uses Help Scout to manage customer-service communications and support requests.

Information processed through Help Scout may include:

• Name
• Email address
• Order number
• Message content
• Correspondence history
• Information voluntarily supplied in connection with a request

We use this information to respond to enquiries, investigate issues, process customer requests and maintain appropriate customer-service records.

Modeflora uses Track123 to provide shipment and order-tracking functionality.

Information processed for tracking may include:

• Order or tracking reference
• Shipment information
• Carrier information
• Delivery and tracking status
• Technical information associated with use of the tracking service

This processing supports the delivery and tracking of orders and assists customers in viewing shipment status.

Modeflora and confirmed service providers may use cookies, pixels and similar technologies for website operation, security, preferences, advertising and attribution.

Strictly necessary technologies

These may support functions such as:

• Shopping-cart functionality
• Checkout
• Website and transaction security
• Session management
• Customer authentication
• Remembering privacy choices

Technologies that are strictly necessary to provide a service requested by you may be used without consent where applicable law permits this.

Advertising and attribution technologies

Subject to any consent required by applicable law, non-essential advertising or attribution technologies may be used in connection with:

• Google Ads
• Wetracked.io

These technologies may help measure advertising effectiveness, attribute visits and purchases to campaigns and understand advertising interactions.

Marketing technologies

Omnisend and Klaviyo may process information associated with email subscriptions, email interactions, customer communications and marketing preferences.

Where the website presents cookie or privacy controls, you can use those controls to manage the available non-essential technology choices. You may also be able to control certain technologies through your browser or device settings.

Changing or disabling certain settings may affect website functionality.

We disclose personal information only where reasonably necessary for legitimate business operations, fulfilment of orders or compliance with applicable law.

Depending on the circumstances, recipients may include:

• Shopify — ecommerce and store infrastructure
• Google Ads — advertising and conversion measurement
• Wetracked.io — advertising attribution
• Omnisend — email marketing and communications
• Klaviyo — email marketing and communications
• Help Scout — customer support
• Track123 — shipment tracking
• Payment service providers presented through checkout
• Carriers, delivery partners and logistics providers
• Professional advisers where reasonably necessary
• Authorities, regulators, courts or law-enforcement bodies where legally required

We do not disclose personal information to unrelated third parties merely for those parties to use for their own independent purposes without an appropriate legal basis.

Modeflora is operated by Worldwide Apparel Group LLC in the United States, and some of our service providers may process information in the United States or other countries.

Personal information may therefore be transferred to, stored in or accessed from a country different from the country in which you live.

Where UK data-protection law applies to a restricted international transfer, the transfer must be covered by an applicable lawful transfer mechanism.

Depending on the recipient and circumstances, this may include:

• Applicable UK adequacy regulations
• The UK Extension to the EU-US Data Privacy Framework where available and applicable
• The UK International Data Transfer Agreement
• The UK Addendum to the European Commission Standard Contractual Clauses
• Another safeguard or exception permitted under applicable law

Where an appropriate safeguard is required, we take steps designed to ensure that the relevant transfer is handled in accordance with applicable data-protection requirements.

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and to meet applicable legal, accounting, contractual and regulatory obligations.

Retention periods vary depending on the type of information:

• Order and transaction records may be retained as necessary for tax, accounting, consumer-protection and legal obligations.
• Customer-service correspondence may be retained while a matter is active and for an appropriate period afterwards.
• Marketing information may be retained until you unsubscribe, withdraw consent where applicable, or the information is no longer necessary.
• Limited suppression information may be retained where necessary to ensure that a marketing opt-out continues to be respected.
• Technical and cookie-related information is retained according to the purpose and configuration of the relevant technology.

Information may be retained for longer where necessary to comply with law, respond to legal proceedings or establish, exercise or defend legal claims.

We use reasonable administrative, organisational and technical measures designed to protect personal information against:

• Unauthorised access
• Loss
• Misuse
• Alteration
• Unauthorised disclosure
• Destruction

No electronic transmission or storage method can be guaranteed to be completely secure, and we cannot promise absolute security.

If UK data-protection law applies to the processing of your personal information, you may have rights including the right to:

• Request access to personal information
• Request correction of inaccurate information
• Request deletion in applicable circumstances
• Request restriction of processing
• Object to certain processing
• Receive certain personal information in a portable format
• Withdraw consent where processing relies on consent
• Object to direct marketing

These rights are subject to applicable legal conditions and exceptions.

To exercise a privacy right, email info@modeflora.com. We may request information reasonably necessary to verify your identity before acting on a request.

If you believe your personal information has been handled unlawfully, you may also have the right to complain to the UK Information Commissioner's Office (ICO).

Depending on the state in which you live, the nature of the processing and whether the relevant state privacy law applies to Modeflora, you may have rights concerning your personal information.

These may include rights to:

• Request access to personal information
• Request correction
• Request deletion
• Obtain certain information in a portable format
• Receive information about categories of personal information processed or disclosed
• Opt out of certain targeted advertising where applicable
• Opt out of a sale or sharing of personal information where those concepts apply
• Exercise applicable rights without unlawful discrimination

Privacy rights and their definitions vary by state and do not apply in every circumstance.

Requests can be submitted to info@modeflora.com. We may take reasonable steps to verify your identity and, where relevant, the authority of a person acting on your behalf.

Where we rely on consent, you may withdraw that consent at any time. Withdrawal does not affect processing that was lawful before the consent was withdrawn.

You can:

• Use the unsubscribe link in marketing emails
• Adjust available cookie or privacy settings on the website
• Contact us at info@modeflora.com

You can object to direct email marketing at any time.

Ecommerce, advertising and attribution systems may automatically analyse technical, transaction or behavioural information to provide security, advertising, conversion-measurement or attribution functionality.

Modeflora does not intend to make decisions based solely on automated processing that produce legal or similarly significant effects on you unless we specifically inform you and provide the protections required by applicable law.

Modeflora is an online fashion store intended for a general consumer audience and is not directed at children under the age of 13.

We do not knowingly seek to collect personal information directly from children under 13. If you believe a child has provided personal information to us inappropriately, please contact info@modeflora.com.

Our website may contain links to third-party websites or services. Their collection and use of personal information is governed by their own privacy practices and policies.

We are not responsible for the privacy practices of websites or services that we do not control.

We may update this Privacy Policy when our services, providers, processing activities, business practices or applicable legal requirements change.

When we update the policy, the date shown at the top of this page will be revised. Where required by applicable law, we will provide additional notice or obtain consent for material changes.

For questions about this Privacy Policy, our processing of personal information or a privacy-rights request, contact:

Worldwide Apparel Group LLC
2106 House Avenue, Suite 614
Cheyenne, Wyoming 82001
United States

Email: info@modeflora.com
Website: www.modeflora.com