Privacy Policy

Modeflora is operated by:

Worldwide Apparel Group LLC
2106 House Avenue, Suite 614
Cheyenne, Wyoming 82001
United States

Email: info@modeflora.com
Website: www.modeflora.com

Worldwide Apparel Group LLC is responsible for determining how and why personal information is processed in connection with Modeflora, except where another organisation acts as an independent controller under applicable law.

Depending on how you interact with Modeflora, we may collect the following categories of personal information.

Information you provide to us

• Your name
• Billing and delivery address
• Email address
• Telephone number where provided for an order or delivery
• Order and transaction information
• Products purchased or returned
• Account information, where customer accounts are available
• Communications with our customer service team
• Information included in a return, complaint or support request
• Marketing preferences

Payment information

Payments are processed through the payment options made available at checkout.

Payment service providers may process information necessary to authorise and complete your payment. We generally do not receive or store your complete payment-card details when those details are processed directly by a payment service provider.

Information collected automatically

When you use our website, certain information may be collected automatically, including:

• IP address
• Browser type
• Device type
• Operating system
• Language
• Approximate location derived from technical information
• Pages viewed
• Referring website or advertising source
• Interactions with products and pages
• Shopping-cart activity
• Order attribution information
• Cookie and similar technology identifiers

Where required by applicable law, non-essential advertising or tracking technologies are used only after the required consent has been obtained.

Processing and fulfilling orders

We use information to:

• Accept and process orders
• Arrange payment
• Send order confirmations
• Arrange shipping and delivery
• Provide shipment tracking
• Process returns and refunds
• Handle order-related customer service

For customers protected by the UK GDPR, this processing is generally necessary to perform a contract with you or take steps at your request before entering into a contract.

Customer service

We use personal information to:

• Answer questions
• Investigate delivery issues
• Process complaints
• Assist with returns
• Communicate about orders
• Maintain records of customer-service interactions

Depending on the circumstances, this processing is necessary for performance of our contract with you or for our legitimate interests in providing and administering customer service.

Fraud prevention, security and administration

We may process information where necessary to:

• Protect our website
• Prevent fraudulent or abusive transactions
• Investigate suspicious activity
• Maintain website and account security
• Enforce our contractual rights
• Establish, exercise or defend legal claims

We rely on applicable legal obligations and/or our legitimate interests in protecting our customers, business and systems.

Legal and regulatory obligations

We may process and retain information where required to:

• Comply with tax, accounting and record-keeping obligations
• Respond to legally valid requests from authorities
• Comply with applicable consumer and data-protection law
• Establish or defend legal claims

If you subscribe to our marketing communications or where another lawful basis for email marketing applies, we may send you information about products, offers and other Modeflora news.

Modeflora currently uses Omnisend and Klaviyo for email-marketing and related customer communication functions.

Depending on the applicable law, email marketing may be based on your consent or another legally permitted basis, including an existing-customer marketing exception where all applicable conditions are satisfied.

You can unsubscribe at any time using the unsubscribe link included in a marketing email.

Unsubscribing from marketing does not prevent us from sending necessary transactional or service communications relating to an order.

Modeflora does not use SMS marketing as part of the marketing activities described in this Privacy Policy.

Modeflora uses advertising and attribution services to understand how advertising contributes to visits and purchases and to improve the effectiveness of our advertising.

Google Ads

We use Google Ads for advertising and related conversion-measurement functions.

Depending on your consent choices and the applicable configuration, Google Ads may process information such as:

• Cookie or device identifiers
• IP address
• Browser and device information
• Website interactions
• Advertising interactions
• Conversion or purchase events

Where consent is legally required for advertising cookies or similar technologies, these technologies should not be activated until the required consent has been obtained.

Wetracked.io

We use Wetracked.io for advertising attribution and conversion tracking.

This may involve processing technical, website-interaction, campaign and order-attribution information to help us understand which marketing activities contribute to purchases.

Where Wetracked.io uses cookies or similar non-essential technologies, their use is subject to applicable consent requirements.

Modeflora is hosted and operated using Shopify.

Shopify provides the technical ecommerce infrastructure used to operate the website, manage products, process orders, maintain customer and order information and provide checkout-related functionality.

Personal information may therefore be processed through Shopify's systems when you:

• Browse the store
• Create or use an account
• Add products to your cart
• Place an order
• Interact with checkout
• Submit information through the store

Shopify may process information in accordance with its own contractual and privacy obligations.

We use Help Scout to support customer-service communications.

When you contact us, information processed through Help Scout may include:

• Your name
• Email address
• Order number
• Message content
• Correspondence history
• Information you voluntarily provide in connection with your request

We use this information to respond to enquiries, resolve problems and maintain customer-service records.

Modeflora uses Track123 to provide shipment and order-tracking functionality.

When tracking an order, Track123 may process information relevant to identifying and displaying shipment information, such as:

• Order or tracking reference
• Shipment details
• Carrier information
• Delivery status
• Technical information associated with use of the tracking service

Only information reasonably necessary to provide the tracking service should be processed for this purpose.

Modeflora and its service providers may use cookies, pixels and similar technologies.

Strictly necessary purposes

These technologies support functions such as:

• Shopping-cart operation
• Checkout
• Website security
• Session management
• Customer authentication
• Remembering privacy choices

Where applicable, these technologies may be used without consent where they are strictly necessary to provide a service requested by you.

Advertising and attribution

With the consent required by applicable law, advertising and attribution technologies may be used in connection with:

• Google Ads
• Wetracked.io

These technologies can help measure advertising performance and attribute visits or orders to marketing activities.

Marketing functionality

Marketing platforms such as Omnisend and Klaviyo may process information associated with email subscriptions, customer communications and marketing preferences.

You can manage available cookie and privacy choices through the privacy controls presented on our website and through relevant browser settings.

Disabling certain technologies may affect some website functions.

We only disclose personal information where there is a legitimate operational or legal reason to do so.

Recipients may include:

• Shopify — ecommerce platform and store infrastructure
• Google Ads — advertising and conversion measurement
• Omnisend — email marketing and communications
• Klaviyo — email marketing and communications
• Wetracked.io — advertising attribution and conversion tracking
• Help Scout — customer support
• Track123 — shipment tracking
• Payment service providers made available through checkout
• Carriers, delivery partners and logistics providers
• Professional advisers such as accountants or legal advisers where necessary
• Fraud-prevention and security providers where actually used
• Government authorities, regulators, courts or law-enforcement bodies where legally required

We do not disclose personal information to unrelated third parties merely for them to use for their own purposes without an applicable legal basis.

Modeflora is operated by a company established in the United States and uses service providers that may operate or process information in different countries.

As a result, personal information may be transferred to, stored in or accessed from countries outside the country in which you live, including the United States.

Where UK data-protection law applies and a restricted international transfer requires a transfer mechanism, the transfer must be supported by an applicable lawful mechanism.

Depending on the circumstances, this may include:

• UK adequacy regulations
• The UK International Data Transfer Agreement
• The UK Addendum to the EU Standard Contractual Clauses
• Another legally recognised safeguard or exception

We require international processing to be handled in accordance with applicable data-protection requirements.

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to satisfy applicable legal, accounting, contractual and regulatory requirements.

The applicable retention period depends on the type of information. For example:

• Order and transaction records may be retained for the period required for accounting, tax, consumer and legal obligations.
• Customer-service correspondence may be retained while an issue is active and for a reasonable period afterwards where necessary for record keeping or legal claims.
• Marketing information may be retained until you unsubscribe, withdraw consent or the information is no longer required, subject to retaining limited suppression information where necessary to respect an opt-out.
• Fraud and security information may be retained for an appropriate period necessary to protect the business and customers.
• Cookie and technical information is retained according to the purpose and configuration of the relevant technology.

We may retain information for longer where required by law, litigation, a regulatory request or the establishment, exercise or defence of legal claims.

We use reasonable administrative, organisational and technical measures designed to protect personal information against:

• Unauthorised access
• Loss
• Misuse
• Alteration
• Unauthorised disclosure
• Destruction

No method of electronic transmission or storage can be guaranteed to be completely secure.

If UK data-protection law applies to you, you may have rights including the right to:

• Request access to your personal information
• Request correction of inaccurate information
• Request deletion of your information in applicable circumstances
• Request restriction of processing
• Object to certain processing
• Receive certain information in a portable format
• Withdraw consent where processing is based on consent
• Object to direct marketing

These rights are not absolute and may be subject to legal conditions and exceptions.

To exercise a right, contact: info@modeflora.com.

We may need to request reasonable information to verify your identity before processing a request.

You also have the right to raise a complaint with the UK Information Commissioner's Office (ICO) if you believe your personal information has been handled unlawfully.

Depending on the state in which you reside and whether the relevant law applies to Modeflora, you may have privacy rights such as:

• Access to personal information
• Correction
• Deletion
• Data portability
• Information about categories of information processed or disclosed
• Opting out of certain targeted advertising
• Opting out of a sale or sharing of personal information where those concepts apply under relevant law
• Protection against unlawful discrimination for exercising a privacy right

Not all rights apply in every state or circumstance.

Requests can be submitted to info@modeflora.com.

We may take reasonable steps to verify your identity and authority to make the request.

Where we rely on consent, you can withdraw that consent at any time.

Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

You can:

• Unsubscribe from email marketing using the link in our emails
• Adjust available cookie/privacy settings on the website
• Contact us at info@modeflora.com

Advertising, attribution and ecommerce technologies may automatically analyse technical or behavioural information to provide measurement, attribution, fraud-prevention or advertising functionality.

We do not intend to make decisions based solely on automated processing that produce legal or similarly significant effects on you unless we specifically inform you and provide the protections required by applicable law.

Modeflora is not directed at children under the age of 13, and we do not knowingly seek to collect personal information directly from children under 13.

If you believe that a child has provided personal information to us inappropriately, please contact us at info@modeflora.com so that we can review the situation and take appropriate action.

Our website may contain links to websites or services operated by other organisations.

Their privacy practices are governed by their own policies. We are not responsible for the privacy practices of third-party websites that we do not control.

We may update this Privacy Policy where our services, providers, processing activities or applicable legal requirements change.

When we make material changes, we will update the date shown at the top of this page and provide any additional notice required by applicable law.

For questions about this Privacy Policy, the way we process personal information or a privacy-rights request, contact:

Worldwide Apparel Group LLC
2106 House Avenue, Suite 614
Cheyenne, Wyoming 82001
United States

Email: info@modeflora.com
Website: www.modeflora.com